Urban decay skin#

Furthermore, Urban Decay also demands the suppliers to confirm that their products were not tested on animals. Therefore, they do not test their products on animals nor allowing others to test on their behalf. Urban Decay is certified by PETA as cruelty-free that avoids and committed to ending animal testing. Urban Decay has pledged to donate 100 percent of the profits from the sale of a limited-edition Eyeshadow Primer Potion to the non-profit organizations that support women from developing countries. Urban Decay has launched a global initiative, The Ultraviolet Edge, which stands for the empowerment of women. In their Revolution lipgloss series, tone with this name became the most popular out of the whole lineup having gained 5 out of 5 stars rating among the Amazon buyers. The name of Vice became a real business card of this brand after they introduced their lipstick palette. In early 2017, Urban Decay announced its Vice liquid lipstick collection would be released. The company also released two limited edition eyeshadow palettes inspired by the live-action Disney films Alice in Wonderland and Alice Through the Looking Glass. The collection included two eyeshadow palettes, a single eyeshadow, lipsticks and a face palette. In 2018 Urban Decay collaborated with beauty influencer Kristen Leanne, an advocate for cruelty-free cosmetics, to launch the UD Г— Kristen Leanne collection. The collaboration with Stefani is part of a larger female-empowerment initiative, The Ultraviolet Edge, that Urban Decay launched in order to reach a goal of donating $750,000 to organizations that benefit women in 2016. Urban Decay also features collections from collaborations with celebrities like Gwen Stefani.

Urban decay skin#

A sub-collection of the original Naked collection, Naked Complexion, includes other skin products like foundations, concealers, blushes, highlighters, bronzers and makeup tools to accompany them. The collection later expanded to include other eyeshadow palettes like Naked Basics, Naked 2, Naked2 Basics, Naked 3, Naked Smoky, Naked Ultimate Basics, Naked Heat, Naked Heat Petite, Naked Cherry, Naked Reloaded and Naked Honey. The Naked Collection was released initially with the Naked Palette, a set of 12 full-size eyeshadows in neutral, matte, and metallic earth tones and an eyeshadow brush from the company's signature synthetic brushes. ( July 2020) ( Learn how and when to remove this template message) Please improve this by adding secondary or tertiary sources. This article relies too much on references to primary sources. In January 2021, the South Korean worldwide idol group, Monsta X was announced as the brand's global ambassadors and the promotions will start in February. A year later they announced three more ambassadors to promote their Naked Ultraviolet palette - Normani, G.E.M and Camila Mendes. In June 2019, Urban Decay announced its new motto 'Pretty Different' and named five global citizens as their brand ambassadors - Ezra Miller, Lizzo, Joey King, Karol G, and CL. Recent celebrity ambassadors for Urban Decay include Ruby Rose and Nicole Richie. It features collaborations with young artists such as Baron Von Fancy. In Spring 2015, Urban Decay expanded its social media presence with a Tumblr site, The Violet Underground.

L'OrГ©al paid an estimated amount of $350 million for Urban Decay. On 26 November 2012, L'OrГ©al announced it would purchase Urban Decay Cosmetics.

In 2009, Castanea Partners (a private equity firm) acquired Urban Decay. In 2002, the Falic Group (owners of the Perry Ellis fragrance lines) purchased Urban Decay. In 2000, Moet-Hennessy Louis Vuitton (a diversified luxury goods group) purchased Urban Decay. Their color palette was inspired by the urban landscape, with names such as Roach, Smog, Rust, Oil Slick, and Acid Rain. Launched in January 1996, it offered a line of ten lipsticks and 12 nail polishes. Then, they decided to form a cosmetics company, which they named Urban Decay. In 1995, Sandy Lerner, a co-founder of Cisco Systems, and Patricia Holmes were at Lerner's mansion outside London when Holmes mixed raspberry and black to form a new color.

Pink, red, and beige tones dominated the beauty industry palette until the mid-1990s. Urban Decay shop at Mexico City International Airport